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18. How would you create google analytics script.

As an AI language model, I do not have the capability to create Google Analytics script myself, but I can give you some general steps to create a Google Analytics script:

1. Sign up for Google Analytics and create a new property for your website
2. Access the Tracking Code options for your newly created property
3. Copy the tracking code snippet provided by Google Analytics
4. Paste the tracking code snippet into the header of your website's HTML file(s)
5. Customize the tracking code with additional parameters and options, such as tracking specific events or goals
6. Test and validate your tracking by viewing the real-time reports in Google Analytics
7. Analyze your data and optimize your website or marketing efforts based on the insights provided by Google Analytics.

It's important to keep in mind the power of Google Analytics as a tool, but also the potential privacy and security concerns. So you should make sure to also follow best practices and guidelines for implementing Google Analytics, such as respecting users' privacy and properly configuring data retention periods.